Event marketing allows brands to generate positive awareness, build relationships offline and increase the return on opportunity.
Absorbing events locally means focusing on small details which is exactly what attendees are doing and why event marketers need to keep them in mind.
Drones are all the rage in experiential marketing but there are a couple of things to keep in mind before flying and producing incredible content.
Verizon continues its retail reinvention with the opening of its newest destination store in Santa Monica.
Alike brings the digital world to life by helping event attendees network through the use of Bluetooth Low Energy and wearable technology.
Centrally managed global event marketing may seem daunting but has a lot of benefits including consistency, financial savings & thorough measurement.