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3 Takeaways: Weber Grill Academy

Why is Weber teaching cooking courses? See three reasons why engaging with consumers directly is a great idea for the grill maker.

Ignite: 5 Lessons from Microsoft's New Consolidated Event

Microsoft took event consolidation to new heights by combining six existing events to create their new annual experience, Ignite. Find out why.

5 Event Technologies that Maximize ROI

Take a look at how new technologies such as virtual reality, ibeacons, gamification, and more can be effective and wow your event audience.

Creating Kid-Sized Brand Experiences

How are brands reaching kids through experiential marketing? Take a look at how Microsoft, Welch's, and others have mastered kid engagement.

6 Conclusions from the Experiential Marketing Summit

With over 1,500 marketing professionals, a number of trends and takeaways stood out at this year's Experiential Marketing Summit.

Samsung's Integrated Approach to Marketing the Galaxy S6

Samsung partnered with Swiss singer, Seven, to launch its latest flagship smartphone through an integrated marketing activation.



RT @VerizonNews: #SMVerizon general manager introduces the Destination Store to media.
RT @spencerspellman: Genius. New (& 1st) @VerizonWireless West Coast destination store w personal charging lockers! #SMVerizon #mydayinLA h…
.@Verizon unveils its first west coast Destination Store in beautiful Santa Monica! Congrats #SMVerizon! #retail
@BNCollegeMktg @EventMarketer Thank you!
Honored to make @EventMarketer 2015 It list! Our team, partners & clients make it possible!
Thank you!

Women in wellness Program
a huge success
at EMS 2015!

Michele Promaulayko, Editor-in-Chief at Yahoo! Health,
shares inspiring wellness tips and tricks.
Watch the highlights or access the entire program!

Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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