With over 1,500 marketing professionals, a number of trends and takeaways stood out at this year's Experiential Marketing Summit.
Microsoft took event consolidation to new heights by combining six existing events to create their new annual experience, Ignite. Find out why.
Shipping containers are serving as the newest, hottest event structure for mobile tours, on-site activations, pop-up stores and more.
Why is Weber teaching cooking courses? See three reasons why engaging with consumers directly is a great idea for the grill maker.
Take a look at how new technologies such as virtual reality, ibeacons, gamification, and more can be effective and wow your event audience.
How are brands reaching kids through experiential marketing? Take a look at how Microsoft, Welch's, and others have mastered kid engagement.