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6 Conclusions from the EMS 2015

With over 1,500 marketing professionals, a number of trends and takeaways stood out at this year's Experiential Marketing Summit.

Ignite: 5 Lessons from Microsoft's Consolidated Event

Microsoft took event consolidation to new heights by combining six existing events to create their new annual experience, Ignite. Find out why.

Cargotecture: Shipping Containers Red-Hot for Summer

Shipping containers are serving as the newest, hottest event structure for mobile tours, on-site activations, pop-up stores and more.

3 Takeaways: Weber Grill Academy

Why is Weber teaching cooking courses? See three reasons why engaging with consumers directly is a great idea for the grill maker.

5 Event Technologies that Maximize ROI

Take a look at how new technologies such as virtual reality, ibeacons, gamification, and more can be effective and wow your event audience.

Creating Kid-Sized Brand Experiences

How are brands reaching kids through experiential marketing? Take a look at how Microsoft, Welch's, and others have mastered kid engagement.

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Women in wellness Program
a huge success
at EMS 2015!



Michele Promaulayko, Editor-in-Chief at Yahoo! Health,
shares inspiring wellness tips and tricks.
Watch the highlights or access the entire program!






Sparks is seeking brands that don't only want us for our good looks. We have brains too…

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