Sparks subsidizes healthy lunches, provides standup desks, and promotes movement through walking trails.
Marketing budgets for events are increasing therefore it's becoming harder and harder to find venues within major cities.
Millennials will spend money on experiences over products or services. Find out how brands like H&M and Sephora tapped into that at Coachella.
At the NYIAS, McLaren used a fully integrated marketing and augmented reality campaign to give consumers an inside look at their newest sports car.
Live events are a great way to pull fodder for your content marketing mix. Here are 15 types of content you can create from a live event.
Sparks lands on Event Marketer's Inaugural Best Places to Work in Events List.