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Sparks News

Article. December 9, 2014

Sparks Wins Two Prestigous Event Design Awards!

Every year, the Event Design Awards recognize the best of the best within the experiential spectrum and the "award-winning projects reflect how the world’s best creative studios are reinventing experience design across all categories." The editors of Event Marketer Magazine announced the 2014 winners on December 8th and Sparks was honored with two accolades for their cutting edge work with Google!

Best B-to-B Event Environment
Event Design Award Winner
Designer/Builder: Sparks
Client: Google
Project: I/0 2014

Best Interactive Experience
Silver Winner
Designer/Builder: Sparks
Client: Google
Project: YouTube Kaleidoscope

Experience design is constantly being taken to higher levels and the competition is fierce. The winners competed in 12 different categories and were selected by a panel of expert judges. Click here to view the complete list of winners.

About Google 
Google’s mission is to organize the world’s information and make it universally accessible and useful. The has packed a lot into a relatively young life. Since Google was founded in 1998, we’ve grown to serve millions of people around the world.

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Article. December 3, 2014

Sparks' Client JCPenney Featured in Visual Merchandising & Store Design Magazine!

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In their December issue, Visual Merchandising & Store Design (VMSD) Magazine hightlights Sparks' long-term client JCPenney (over 50 years!) and how it has recently expanded its New York City presence. This past August, JCPenney opened their first store within the Brooklyn city limits, a "well-fitting" compliment to its existing stores in Manhattan, Queens, Staten Island and the Bronx. 

The new store store includes "pleasing simplicity of fixturing" throughout its124,000 sq. ft. footprint as well as Sephora, Liz Clairborne, Airzona Jeans, Dockers and other popular shop-in-shops. Click here to read the full feature.

About VSMD
VMSD (Visual Merchandising Store Design) is the leading resource for retail designers and store display professionals, serving the retail industry since 1897. VMSD showcases the latest store designs and visual presentations, presents merchandising strategies and new products, and reports on industry news and events. 

About JCPenney
J. C. Penney Company, Inc. (NYSE: JCP), one of the nation’s largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,100 stores and at, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets.

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Article. November 26, 2014

SAPPHIRE NOW Named Third Most Innovative Meeting of 2014!

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For its third consective year, SAP's proprietary event SAPPHIRE NOW has made BizBash's list of the 15 Most Innovative Meetings of 2014!  

Taking the number three spot, a move up from number 4 in 2013, the redesigned event is "by far the most successful SAPPHIRE NOW we've ever had" states SAP's Vice President of Global Events, Mike Trovalli. Beating out Cisco, TED and other technology giants, SAPPHIRE NOW is the only program to rank in the top four for three consecutive years since the rankings began. 

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An excerpt from the article:
"Organizers dedicated a huge section of the show floor-almost the size of two footbalI fields-to the new networking space. Named the "downtown," it was filled with a variety of seating areas, natural materials such as leather and wood, live greenery, food stations, and presentation theaters. It also served as the central place for the more than 20,000 attendees to gather throughout the three-day event." To read more from BizBash, click here

BizBash is an innovator and resource hub for the event and meeting industry with its website, magazines, and trade shows. Event organizers responsible for events such as White House state dinners and the Oscars, as well as conferences, trade shows, fund-raisers, and more use BizBash products regularly for ideas and best practices that can be implemented at their own events.

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Article. November 14, 2014

Robin Lickliter Interviewed by IdeaMensch - Discusses Her Determination to Achieve the Impossible.

Robin Lickliter, Sparks’ Senior Vice President of Events, encourages team spirit and accountability every day. Whether it’s a CEO with years of experience or an intern on his/her first day, she believes that every person contributes to success, and building strong relationships is a key component to establishing that mindset. Recently Robin was interviewed by IdeaMensch - a community of entrepreneurs who share their stories and the lessons they have learned along the way. In her interview, Robin talks about what inspires her, what scares her and how she succeeds in both business and in life.

An excerpt from the interview:

Q: Where did the idea for Sparks come from?
A: Sparks is actually a family name. The company got its start in the 1920s in Philadelphia designing stage sets and retail window displays. Nearly 100 years later, we’re a large-scale marketing agency with fully integrated services. We’re constantly reinventing ourselves and evolving with the demand of the industry. It’s exciting.

Q: What does your typical day look like, and how do you make it productive? 
A: Emails, emails, emails. Calls. Meetings. Repeat. And, most likely, a surprise request that reprioritizes the entire day. I’ve become a morning person, and getting an early start helps me get a jump on the day. Not to mention that since I’m basically bicoastal, the earlier (quieter) hours yield the highest productivity.

When I’m traveling west, I try to stay on the same schedule, which allows me extra time in the morning. (I exercise more on the road than at home because it’s like I’m gaining hours.)

Agency productivity is all about flexibility, the ability to pivot, & providing creative solutions. I’m charged with making decisions quickly to direct teams, and I believe instincts are a big part of that success. I’m most productive when I can unplug and get away from the reactionary workflow, but that’s a challenge in the agency world.

Q: How do you bring ideas to life?
A: Through collaboration with an amazing team that always takes the easy answer away. If it seems impossible to achieve, we push for it. That’s what clients are looking for. And there’s no bad idea in the brainstorming stage. Respecting people’s voices and ideas is crucial to a successful output.

Click here to read the full interview on

Connect with Robin on:

IdeaMensch is a user-generated project created to share knowledge between entrepreneurs.Their purpose is to help you bring your idea to life. They are doing that via daily interviews with successful entrepreneurs and our events. IdeaMensch was founded and is run by Mario Schulzke. 

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Article. November 13, 2014

Google I/O Makes San Francisco's Top 100 Events List!

Sparks is proud to announce that Google I/O has been named to San Francisco's Top 100 events list for 2014. In the category of Technology Industry Events, Sparks is ranked #4 by BizBash for the 3 day Google I/O event that was experienced first hand by over 6,000 industry experts daily and by millions virtually. Winners were selected based upon the economic impact of the features product, the innovativeness of the technology showcased and the overall buzz generated before and after the event.

You can read the feature by clicking here. Checkout more of our other cool projects by visiting our website

BizBash is an innovator and resource hub for the event and meeting industry with its website, magazines, and trade shows. Event organizers responsible for events such as White House state dinners and the Oscars, as well as conferences, trade shows, fund-raisers, and more use BizBash products regularly for ideas and best practices that can be implemented at their own events. 

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